Digital Black

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producing your promotional video - part 2 content marketing and the customer lifecycle Sunday, 20 May 2012

When you’re working out what goes into your video and, just as importantly, what gets left out, it’s helpful to consider where you see this communication piece fitting into the customer lifecycle and your overall marketing mix. Our video delivery partners at Brightcove break it down like this....

producing your promtional video - part 1: why make a video in the first place? Sunday, 20 May 2012

This week's blog will be the first part in a series that is aimed at providing you with an end to end insight into creating, marketing and measuring video content for your organisation.

Just My Story - Julia Kelly Sunday, 20 May 2012

Julia was kind enough to be the subject of our pilot episode for the series. She has developed some beautiful and genuine friendships with some of Brisbane's homeless community and it was a privilege for us to listen to their story. Take a look.... http://goo.gl/GuXGn

drive more sales with pro and user generated video Sunday, 20 May 2012

A question we seem to come across quite regularly is - do I need pro video or will the user generated stuff do the job for me ?

Just My Story live on Yahoo 7 Sunday, 20 May 2012

It was a very happy day for us last week to see the Just My Story link sitting next to the weather link on the Yahoo 7 News home page.

Branded content.......the ad alternative Sunday, 20 May 2012

Like many other biking fans, each year I am drawn to reading what ever I can get my hands on about the Paris-Roubaix, watching the Giro highlights and then of course the Tour de France.

Video blog - Recording session for Just my story Sunday, 20 May 2012

Effective corporate video on facebook Sunday, 20 May 2012

At Digital Black we’re very interested in watching the way big brands utilise various types of video content in social media. In January Jacobs Creek featured a series of interview clips with Andre Agassi on their facebook page.

Millhouse triumphs at Tamworth Sunday, 20 May 2012

Digital Black's very own Jason Millhouse took out the People's choice award for best film clip at the recent Tamworth music festival with his award winning, muppet inspired entry Inspite of Ourselves .

Top 5 tips for your next video production Sunday, 20 May 2012

Before you turn on the cameras and book a production crew, you might want to take a look down this checklist of avoidable pitfalls to save yourself some time, money frustration and hair loss.

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producing your promotional video - part 2 content marketing and the customer lifecycle Sunday, 20 May 2012

Digital Black

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Our Blog...

How can online video help my business? How can I measure it and get a return on my investment? Who's using video successfully and how are they doing it? Can I just shoot and edit the video myself ?

In our blog we explore these questions and more through examples and case studies from around the web as well as some of the work we have done.

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producing your promotional video - part 2 content marketing and the customer lifecycle Sunday, 20 May 2012

Our core business is

Creating engaging video content that delivers value and measureable results for our clients.

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Our services include

Audience analysis
Concept development
Delivery platform optimisation
Social Media integration
Video friendly web redesign
Script Development
Casting
Shooting
Editing
Soundtracks
Voice overs

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