Royal Flying Doctors
The Royal Flying Doctors are an iconic Australian brand and are considered to be world leaders in Aeromedical services.
One of the challenges faced by the organisation is the engagement of the metropolitan audience segment - as there is wide spread mis-conception that the service is ‘only for those who live in rural and remote areas’.
We worked with the RFDS team to find and produce an emotional personal story that highlights the relevance of the RFDS to the metro population. The video also introduces the current RFDS fundraising campaign in the context of the story. The look and style of the piece reflect the sophistication that underpins the RFDS brand.
We also created a multi platform video eBrochure containing the video and other helpful information to support the RFDS corporate fundraising campaign
- Concept development
- Production & post production
- Soundtrack sourcing