Loving It In The Central Highlands Campaign
This project formed part of the latest livability campaign for the Central Highlands.
We were asked to produce three pieces of content that would target three specific audience segments; Backpackers, Grey Nomads and Young mothers who would be moving to the area when their husbands start work in the mining sector.
This project provided us with a great opportunity to get our hands dirty across every aspect of the creative process. Our roles for this project included:
- Concept development
- Writing, recording and performing on the 3 theme songs for the clips
- Audio mastering
- Shooting and editing
- Talent selection
It was a great project to be involved in as it again allowed us to visit another great Australian region.