iPac Merger with Paul Clitheroe
This was the first piece of content we did for the Tynan McKenzie / iPac merger which featured a guest spot by Australian Finance personality, Paul Clitheroe.
The objective was to produce some content that gave existing clientele:
- insight into how and why the merger came about
- assurance that transition would be seamless and it would just be ‘business as usual’
- insight into some of the benefits and syngergies that resulted from the merger
Time was of a premium on this one as we had to get the shoot finished so that Paul could make a return lunchtime flight back to Sydney. The concept was fairly simple which made the logistics a little easier. There was a last minute concept change which made the one camera set up a little more challenging, but in the end we got there and the client got what they were after.
- Concept development
- Production & post production
- Soundtrack sourcing